Ukrainian and Russian insurance markets: problems and tendencies of development
Rate of growth of the Ukrainian insurance market of will make 20-25 % and by 2010 will make nearby $2 billion, developing basically due to corporate insurance, which share in total amount of premiums will increase.
According to research backlog of the Ukrainian economic development from Russian makes about 3-4 years. But, tendencies of economy development are identical. The lead analysis has shown a number of factors, which define development of economy, the main role in which is played by the formed youth - in Ukraine and Russia this share makes about 23 %.
Development of insurance business in Russia is defined by consumer behavior of the population - ability to offer the consumer necessary service under the comprehensible prices and includes a number of stages. On a way of purchase of insurance service the insurant all over again should be frightened, then understand, that insurance service is necessary to it, the insurer should be reliable, and cost of insurance should be economically proved. Having passed these stages, the insurant becomes the happy owner of insurance policy.
The structure of insured risks of the population has not changed in 2006-2007 among which there is a risk of road accident, fire and a robbery of habitation. But, on the other hand, researches show, that within 2006 sensitivity risks among the population has noticeably decreased and it is connected with information policy of TV and mass-media which began to give less attention to violence. For the majority of people insurance becomes the basic tool of protection against every possible risk and the number of those people, who consider insurance as waste of money, decreases. So, comprehension of threat leads the consumer of necessity of a choice of means of protection and consumers will prefer insurance to other ways of protection only in case of the positive attitude to service.
The unique essential factor of growth of the market is updating motor-vehicle pools of the population and the enterprises.
The insurance companies have all some opportunities to affect consumer behavior. Elasticity of demand for service depending on its cost is the most essential factor. Within 2004-2007 interrogations of the population have revealed following interrelation - 50 % difference between quantity of the consumers knowing the insurance company and using its services, leads to that within a year the client base of the insurer increases approximately for 25 %. Besides, researches show that satisfaction of consumers with service in the insurance company can attract additional clients.